Adoption of sustainability in the beauty industry is not a far-fetched dream, but a meagre faction has made the move towards adapting to responsible production, packaging and corporate practices. Packaging plays a major role in the entire marketing process, the allure of aesthetically attractive packaged goods is the stamped truth. Beauty brands are well-known to invest lavishly in packaging concepts; thus majorly contributing to the production of plastic waste.
On average a person uses 11 bottles of shower gel and 10 bottles of shampoo annually. Ocean statistics record 5.25 trillion macro and micro pieces of dumped plastic; out of which only about 10% gets recycled. Eco-responsible packaging should be the primary driver for industries that produce single-use plastics unperturbed.
An exact solution has been developed by packaging designer, Jonna Breitenhuber and her absolute intrigue with the ice cream wafer, a "wrapper" that is completely edible.
Jonna was inspired to create a completely no waste packaging; a bottle modelled out of soap, hollowed out for effective storage of any liquid hygienic product.
#washwithoutwaste Yes, this is the tagline of Soapbottle!
The interior of these bottles is lined with a water-insoluble layer successfully preventing the liquid from dissolving the bottle. A reusable metal closure is provided along with a ribbon or strap to hang the bottle to prevent it from becoming slippery.
Psst, hence, the reference to the title, green bottles hanging on the wall.
After the liquid inside is used up, the bottle can be used as a handsoap or grated and mixed with natron salt and soda to be used as a detergent. Thus, an entirely natural and biodegradable solution to otherwise plastic packaging.
Jonna developed Soapbottle as part of her master's project in product design at the University of Arts, Berlin in 2019. The project is currently based in Amsterdam with a motivated international team of young minds working together with Marie-Stella-Maris; a sustainable beauty brand that finances projects that contribute towards providing everyone access to clean water and hygiene worldwide.
In Marie-Stella-Maris I have found a partner with whom I can identify myself with. And of course, I fully support their vision that everyone in the world should have access to clean water. The fact that project SOAPBOTTLE will also support clean water and hygiene projects in the future is great. ~Jonna Breitenhuber
Soapbottle has been designated with the Federal Ecodesign Award for young talent 2019 (the highest ecodesign award in Germany), the Green Concept Award 2019 in the category packaging, and other design and sustainability awards. It has also received promising and positive reviews in various exhibitions, fairs and exclusive coverage from the press and publications on various platforms.
Jonna along with her team, Soapbottle have taken their bold step towards a sustainable world.
It's time.
A small change can create a chain reaction towards a larger impact. Only through a changed mindset and our efforts can we help recreate our old plastic-free green world.
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Image And Video Source ~ Soapbottle Official Website
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